Thursday, May 8, 2008

Off-page optimization

Off-page optimization is an effective part of search engine optimization and it is done with an aim of achieving goal of search engine ranking and increase traffic to the website.

Off-page and on-page optimization is depend on each other because off-page optimization is effective only if a Web page is well optimized on-page. And this is most important factors of Search Engine Optimization. Some of the off-page optimization factors are as follows:

. Link Building
. Types of Link Building
. Anchor Text Optimization
. Article Submission
. Directory Submission
. Blog Building

Tuesday, May 6, 2008

On-Page Optimization

On-page Optimization is the process of modification of various elements in a Web page like keyword density, URL, title, Meta tag, heading so that search engine spiders can easily read the Web pages.

Advantage of on-page optimization is to make Web Pages related to search engine so that search engine spiders may find each Web pages easily but it never guarantees search engine ranking. In otherhand, off-page optimization is done with an aim of securing good search-engine ranking and this process is very effective when a Web page is well optimized on-page.

Mentioned below are some of the on-page optimization factors:
1. Title Tag Optimization
2. Meta Tag Optimization(title,keyword,description)
3. Heading Tag Optimization
4. Alt Tag Optimization
5. Content Optimization